We’ve moved! The ‘Spoon has a new place to call home.

After 30 years in our previous location, the agency has opened new doors.  With heightened visibility and expansion opportunities, we will continue to build strong relationships and brands in Fort Worth as we have since 1946.
 
The ‘Spoon officially began working in August at its new office.  Located at 1200 West Freeway, Witherspoon is more accessible than ever to our clients and vendors with equal distance to the 7th Street area, Magnolia Avenue and Sundance Square.

Come visit us at 1200 West Freeway, Suite 200. East of Summit, just off Highway 30. 


MEET THE NEW FACE OF GOOGLE ADVERTISING: YOU

The search giant, in the grand tradition of social advertising pioneered by Facebook, will plaster users' profile photos from Google+ next to brands they recommend.

The company announced new policy changes that alert users that their images could pop up alongside searches for restaurants, products and services. How can this new social tool enhance your marketing?

ADVERTISING
TERM:
GEOFENCING

Ad companies have big hopes for location-based advertising, especially on mobile devices. One concept is geofencing: The idea that a virtual boundary, or "fence," is set up around a particular location. If you enter the geofence area, you may qualify for a discount or promotion.This is the basis for the age-old mobile advertising cliché: Walk past a Starbucks, and you'll get a coupon beamed to your phone for $1 off a cup of coffee.Several companies are now working to make that a reality, though it's still not proven that people actually want that.

THE FACES OF FACEBOOK:
Do you ever wonder about the first person to join Facebook after you? Probably not, unless you and a friend clicked the sign-up button at the same microsecond, in some weird social-network-based ritual, you've likely never met the person.

Nor have you ever seen the face of the thousandth person to join the site, or the ten thousandth, the millionth or the billionth.


1200 West Freeway

Ste. 200

Fort Worth, TX 76102
P 817.335.1373
F 817.332.6044

info@witherspoon.com

 


An Enduring Alliance

Witherspoon just completed the 7th edition of the AllianceTexas magazine for longtime client Hillwood Properties, which continues to serve as one of the company's key marketing pieces.  AllianceTexas – the world’s first industrial airport and 17,000-acre business park – saw a record-breaking year in real estate growth, leasing more than 5 million square feet of space.  More retail, expanded health care options and a new multi-family residential community continue to fuel Alliance Town Center’s transformation. 

Stay in Front of the Cold Front with Power Service Diesel Fuel Supplement

The upcoming Power Service Products winter campaign launches Dec. 1 and features national radio, print and point of sale. America’s No. 1 selling winterizer and antigel, Diesel Fuel Supplement +Cetane Boost, is now even better.  The campaign features customer testimonials and photo contest winners from last year's "Show Us Your Diesel Photo Contest." Want to win a Yeti cooler?  Starting Dec. 1, visit PowerService.com/share to submit your own testimonial for a chance to win.

Premier Gun Shows Expands

Witherspoon is happy to partner with Premier Gun Shows that produces The Original Fort Worth Gun Show, Mesquite Rodeo Gun Show, Austin Gun Show, San Antonio Gun Show, Waco Gun Show and several Houston area gun shows. Witherspoon plans and places broadcast TV and radio in support of the shows across the state.

XS Sight Systems Hits the Mark at the NRA Show

XS Sight Systems couldn’t be missed at the National Rifle Association Convention held in Houston, Texas.  Witherspoon has designed all new booth graphics, using the “Welcome to XS” theme bringing stopping power to those passing by the booth. XS Sights also distributed over 25,000 Witherspoon-designed catalogs with a tipped-on, die-cut piece highlighting the in-booth celebrity appearances and defense-related book signings. 

 

Ahoy. Power Service Products Launches Marine Diesel Website.

Witherspoon created MarineDieselAdditives.com for Power Service to educate diesel engine boat owners of why it is crucial to use a product that cleans and stabilizes diesel fuel in marine environments. Boat owners can find solutions to diesel fuel challenges they encounter and the Power Service products they should use to address fuel problems. The new website is ecommerce enabled and allows boat owners to purchase Power Service products directly.