MIKE WILIE
PRESIDENT & CEO
Synonymous with Witherspoon work and client success for more than 35 years, Mike has been in charge since 2005. He’s hands-on with every client’s challenges. And he’s hands down, one of the most experienced professionals in Southwest advertising.
| If you had a warning label, what would it say? | Avoid exposure to the status quo. |
| Is great advertising still a turn-on? | At its best, it is a window to our culture and is never boring. |
| What hidden talent would people be surprised to learn about? | I can fix most mechanical things. |
| Who is your all-time favorite musical group? | The Beatles. They produced a game changer, more than Elvis did, and their lyrics are the best. Period. |
| If you could appear in any movie, in which would you star? | “Casablanca” |
| What amazing accomplishment did you achieve before age 10? | I could drive a car. |
| When do you remember feeling real career satisfaction? | When our client at Hobbs Trailers asked me to be the AE on the account. I was honored to be a pallbearer at his funeral years later. |
| What’s important to accomplish before you die? | I want to see my family live well as a result of making the right choices in life. |
